Experience 25 years in the drinks trade through retail, sales, training and marketing. Worked for Bass, Red Bull, Monster Energy and Purity amongst others.
Beer of choice So many to choose from. Saazbrucker Pilsner at the moment.
What does he do at work? Work out the next thing to do and get it done. I like to get stuck in.
And outside of work? Spend as much time with my kids, family and friends as possible. Also signed up to do Tough Mudder.
Tell us something interesting about him Simon once modelled the new Welsh football kit as an eight year old (in black and white)