It was a fantastic surprise to find out that we have been nominated for a Pride of Reading Award. The whole team are thrilled that our Tommy Atkins Traditional Ale has been such a sensation with our customers.
When planning our 2014 beer range we decided that we wanted mark the historic occasion of 100 years since the start of World War One. We worked hard to research the impact that the war had on local Berkshire residents and this gave us the idea to feature local ‘heroes’ on our bottle labels. After a plea asking the local community to submit pictures and stories about their relatives in World War One we received many incredible, heartfelt and poignant responses. We decided to feature four soldiers from the Royal Berkshire Regiment and share their very different war stories on our commemorative bottle labels.
To add greater authenticity, Will Twomey (head brewer) researched the history books and brewed Tommy Atkins to a traditional recipe emulating a style of beer brewed during WW1.
Tommy Atkins Traditional Ale is our way of commemorating WW1 in memory of those who were lost and in gratitude to those who served.
Thank you to those who nominated us for a Pride of Reading Award, it’s brilliant to have been recognised in the local area. We’re looking forward to the awards night!