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Celebrating 150 Years of Reading Football Club

 

BREWED BY ‘ROYALS’ APPOINTMENT!

 

Let’s raise a toast to Reading FC’s 150th anniversary, with an exclusively packaged Lager to celebrate the occasion; ‘150‘!

 

As a proud club partner and a fellow Berkshire business, we’re proud to have today released ‘150’ – a new exclusively-brewed beer bottled in honour of Reading Football Club’s momentous milestone, available for the 2021/22 season.

A Royally Exceptional Lager

To the eye, it’s a golden lager to match RFC's 150th crest. To the nose, it is lightly hoppy with a grassy aroma. To the tastebuds, it is crisp and dry and has a gentle spice to it. This is a beer to enjoy with your football fan friends!

With 150 emblazoned on its bottle’s branding, the label reads:

“150 years. And this chapter is special. Quite some tale has already been told,
Reading Football Club’s story goes on, we bleed blue and white, being Royal will never grow old.”

Pick up a case of '150' before it runs out >

And A Partnership Steeped In History

The town of Reading has been famous for the three Bs of beer, bulbs and biscuits for centuries and as part of the football club’s 150th anniversary season they approached us to see if we would be willing to help us pay homage to one of those Bs and celebrate the history of our town with a bespoke beer!

Naturally, we said yes! With a small fan group involved in our own production team, the lager has now been brewed, is bottled and is ready to be taste tested by Royals fans!

And this is not the first time an exclusive beer has been produced by WBB for Reading FC. We previously brewed a special pale ale called ‘106’ in honour of their record points tally in the promotion-winning season of 2005-6 – a points total which is yet to be bettered by any club.

Now, 150 years after a group of local young townsmen met on Gun Street to begin Reading Football Club, we can all toast to the Royals, past, present and future.

A Celebration of the Best of Berkshire

“Here at West Berkshire Brewery, we’re proud to be playing a part in the celebrations for this momentous occasion in Reading Football Club’s history” said Davina, “After all, this is a milestone only a handful of football clubs across England have ever reached.

“We hope that fans enjoy celebrating with ‘150’ Lager, which is being exclusively packaged for all to enjoy at the WBB bar outside the stadium throughout the year, and a limited number of bottles are available for purchase at home if you’re not able to make it along to a match.

“We look forward to our ongoing partnership as two Berkshire businesses and are excited to see all that is to come as we continue to grow together.”

Davina Clifton, WBB's Interim Managing Director

The Lager will be on sale for the first time when Reading FC take on Barnsley at home on the 16th October 2021, on draught at the West Berkshire Brewery Ale Unit in the Fan Zone throughout the year, and in bottles throughout the hospitality suites at the Select Car Leasing Stadium whilst stock lasts.

And if you can’t make it to the game, you can order bottles of this exclusively-brewed beer from our website! But be sure to act fast, as there is only a limited number of cases available and we expect demand to be high.

PICK UP YOURS WHILE STOCK LASTS SHOP '150' NOW!

Tagged with:
LAGER, Reading FC

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