Say Hello Wave Goodbye
The collaboration has culminated in a limited edition cask brew named ‘Say Hello Wave Goodbye’ only available in the popular M&B brands Nicholson’s Pubs, Ember Inns & Castle Pubs for three months from September 3rd, as part of their Autumn Seasonal Cask range.
The beer is a pale ale inspired by the English Bitters the band enjoyed during their early years in Leeds with additions of Cascade & Citra New World hops to represent their time spent in America.
SMELL: APPLE | PLUM | CARAMEL
TASTE: BISCUIT | TOFFEE | GRAPEFRUIT | ORANGE
BITTER: 3 OUT OF 5
SWEET: 3 OUT OF 5
‘Say Hello Wave Goodbye’ will be available on tap in time for the band’s final show at the O2 in London on September 30th. The show shares the same name as the beer as a tribute to the duo’s 1981 debut album Non-Stop Erotic Cabaret.
The collaboration has been brought together by music marketing consultancy Renegade Music who have successfully delivered several beer and music collaboration projects for bands such as elbow, Stereophonics and New Order.
You’ll be able to try the new brew at Mitchells & Butlers pubs across the UK, including Leeds’ famous Scarborough Arms, where the band used to drink, and also a number of legendary London watering holes including The Crown And Two Chairman and The Marquis Of Granby, located in the Soho setting of many Soft Cell songs.
For more info on the band please click here.